The word “supply” in the name of Heather and Kelly Abbott’s store is totally apropos. You’ll want to stock up on the unique, southern offerings at SouthLife like there’s no tomorrow. There is something here for every member of the family, to fit every budget. And don’t worry, shop owners, Heather still offers wholesale.
The venture began in 2010 when Heather and Kelly, both having been recently laid off, were leaving for a family Thanksgiving. Kelly reached into a jar of shotgun shells to make Heather a pair of “new” earrings for the occasion. (You can read their full story that was featured in our fall 2014 issue.)
Now, what began with Lizzy J’s shotgun shell jewelry is a full-blown lifestyle store down on South Madison Street, offering goods for home, plus apparel and those Remington shotgun shell accessories we already consider lifestyle staples. SouthLife is the sole company licensed by Remington to sell the shells for anything other than their intended purpose.
SouthLife offers dozens and dozens of Remington-adorned wearables and accessories from one-shell rings sporting a centered Swarovski crystal, to single-shell pendants, the beloved leather cuff bracelets, keychains, stud and dangling earrings and more.
My personal favorite? The Orleans Can Holder: a rugged leather drink coozie adorned with a single 12-gauge shell. Nothing says, “Touch this beer and see what happens” quite like it.
Stoppers-by will be able to visit a “Maker’s Corner,” where they can watch Kelly hand making the store’s creations. We’ve heard that Kelly is not only excited about showcasing his works-in-progress (most recently, we saw him prepping rattlesnake hides on Facebook), he’s looking forward to fashioning custom orders from SouthLife’s in-house plethora of leather and textile selections.
In addition to jewelry and accessories, SouthLife offer belts, shirts, hats, bucket bags and more. Bottom line: you won’t believe the multitude of items until you’ve laid eyes on them in the store.
Heather and Kelly’s ribbon cutting and grand opening were this Friday (June 17); they are now open from Tuesday through Saturday, 10:30 a.m. – 6:00 p.m.
SouthLife is located at 114 South Madison Street. Call 229-220-7686 for more information or visit southlifesupplyco.com.
Written by: Jennifer Westfield